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		<title>Red Bull Art of Can Hits Miami</title>
		<link>http://www.wb-3d.com/red-bull-art-of-can-hits-miami</link>
		<comments>http://www.wb-3d.com/red-bull-art-of-can-hits-miami#comments</comments>
		<pubDate>Wed, 10 Mar 2010 16:20:21 +0000</pubDate>
		<dc:creator>marcus</dc:creator>
				<category><![CDATA[Design Blog]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[art of can]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[miami beach]]></category>
		<category><![CDATA[red bull]]></category>

		<guid isPermaLink="false">http://www.wb-3d.com/?p=2307</guid>
		<description><![CDATA[
Many of us drink Red Bull to get that high of liquid energy and caffeine to last us through the day. But in the end, where do all those cans go? Well with artists over this past year, they have been cut, molded and glued together – to form an arrangement of design pieces that [...]]]></description>
			<content:encoded><![CDATA[<p><img src="http://www.wb-3d.com/wp-content/uploads/2010/03/blogs/red-bull/redbull.png"></p>
<p>Many of us drink Red Bull to get that high of liquid energy and caffeine to last us through the day. But in the end, where do all those cans go? Well with artists over this past year, they have been cut, molded and glued together – to form an arrangement of design pieces that are now being showcased on display in South Beach.</p>
<p>Artists were challenged to create a piece using cans from Red Bull Energy Drink, Red Bull Sugar-free or Red Bull Cola as the primary medium.  The number of cans used in the artwork ranged from one to thousands.</p>
<p>Panels of judges have been selected to review the submissions and special awards will be given to the top three pieces, including a grand prize trip to Art Basel in Switzerland.  The public will also have a chance to cast their votes at the exhibition to determine who will receive the People’s Choice Award.</p>
<p>The collection has been on display since March 3rd and will be on display until the 14th on Ocean Drive and 9th Street in South Beach.<br />
<SMALL><br />
<strong>About Red Bull Art of Can</strong><br />
Art of Can offers a platform through which any person regardless of age is invited to take part. Artists, students, grandparents and all of those in-between are invited to submit their works of art, Art of Can is a true expression of the imagination with little or not restrictions placed on the budding artists. </p>
<p><strong>About WB Engineering</strong><br />
WB Engineering provides a simplified approach to Design and Prototyping solutions. As a Value Added Reseller for technology leaders Autodesk and 3D Systems, WB Engineering offers both Digital and Rapid Prototyping Products and Services, of which include Conceptual Design, Engineering, Prototyping, Rendering, Animation, Data Design Management and Training.</p>
<p><img src="http://www.wb-3d.com/wp-content/uploads/2010/03/blogs/red-bull/redbull-1.png"></p>
<p><SMALL><b>Credit Sources:</b> redbullartofcan.com | <a href="http://www.wb-3d.com">wb-3d.com</a></SMALL></p>
<p><SMALL><i>WB Engineering provides a simplified approach to Design and Prototyping solutions. As a Value Added Reseller for technology leaders Autodesk and 3D Systems, WB Engineering offers both Digital and Rapid Prototyping Products and Services, of which include Conceptual Design, Engineering, Prototyping, Rendering, Animation, Data Design Management and Training.</SMALL></i></p>
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		<title>Autodesk Dominates the Films for 2010 as The Oscars Approach</title>
		<link>http://www.wb-3d.com/autodesk-dominates-the-films-for-2010-as-the-oscars-approach</link>
		<comments>http://www.wb-3d.com/autodesk-dominates-the-films-for-2010-as-the-oscars-approach#comments</comments>
		<pubDate>Fri, 05 Mar 2010 16:14:41 +0000</pubDate>
		<dc:creator>marcus</dc:creator>
				<category><![CDATA[Autodesk Blog]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[82nd Annual Academy Awards]]></category>
		<category><![CDATA[autodesk]]></category>
		<category><![CDATA[avatar]]></category>
		<category><![CDATA[District 9]]></category>
		<category><![CDATA[Oscar]]></category>
		<category><![CDATA[Star Trek]]></category>

		<guid isPermaLink="false">http://www.wb-3d.com/?p=2297</guid>
		<description><![CDATA[No matter which film gets the Oscar for best visual effects at the Academy Awards this weekend, it’s a guaranteed win for Autodesk Inc. and NVIDIA Corp. The San Francisco Bay area companies provided the technology for all three of the category’s nominees: “Avatar,” “District 9” and “Star Trek.” As movies rely more on digital [...]]]></description>
			<content:encoded><![CDATA[<p>No matter which film gets the Oscar for best visual effects at the Academy Awards this weekend, it’s a guaranteed win for Autodesk Inc. and NVIDIA Corp. The San Francisco Bay area companies provided the technology for all three of the category’s nominees: “Avatar,” “District 9” and “Star Trek.” As movies rely more on digital effects, Hollywood is looking north to Silicon Valley to enhance scenery, bring characters to life and even render whole worlds from scratch.<br />
<a href="http://www.wb-3d.com/avatar-revolutionizes-sci-fi-with-immersive-3d-storytelling-and-gameplay" target="_blank">Avatar</a>, the highest-grossing film of all time, was also the most <a href="http://www.wb-3d.com/3d-movies-like-avatar-offer-clues-to-cads-future" target="_blank">technologically demanding</a>. Creating the effects required 35,000 computer processing cores and gobbled up as much storage as the three “Lord of the Rings” movies combined. The goal: make it look so real that viewers wouldn’t think about the technology involved.</p>
<p>“Traditional filmmaking started in Hollywood, but digital filmmaking started in the Bay area,” said Richard Kerris, chief technology officer of San Francisco’s Lucasfilm Ltd., the production company behind the “Star Wars” and “Indiana Jones” movies. “It kind of makes a whole lot of sense for people when you look at the hotbed of companies going on here.”</p>
<p>The digital media <a href="http://www.wb-3d.com/products/digital-prototyping" target="_blank">prototyping design</a> company allowed “Avatar” filmmakers to see how actors would appear in digital environments right away. It was as if the computer displayed a live video game of each scene, giving directors the ability to make corrections immediately.</p>
<p>“We provide technology that allows people to essentially create real-world experiences digitally, which are accurate and as photo-realistic as possible, and in some cases, more than photo-realistic,” said Maurice Patel, an executive at the San Rafael, California-based company, the world’s biggest maker of engineering-design programs.</p>
<p>Weta Digital, the New Zealand visual-effects company that worked on “Avatar,” ran all of its computer processors simultaneously to create lifelike scenes in 3-D. Nvidia’s graphics processors helped cut down on the time it took Weta to make the sequences.</p>
<p>“The scenes that were created for that movie were far more complex than anything Weta Digital had ever done before,” Danny Shapiro, a director of marketing at Nvidia, said in an interview. “They just did not have the time to have that level of complexity and quality to make the release deadline.”</p>
<p>The Santa Clara, California-based company developed a new computing engine, called PantaRay, that allowed Weta to create complex scenes quicker, while using less memory and fewer processors.</p>
<p>“It’s all about creating tools that allow studios to innovate,” Shapiro said.</p>
<p>NetApp Inc., based in Sunnyvale, California, helps filmmakers store and manage all the terabytes of data generated. When “Avatar” filmmakers needed to focus on a certain element of the scene, such as the blue faces of the Na’vi people, it threatened to create an information bottleneck. That meant a scene could require hours or days to process.</p>
<p>Without NetApp’s technology, “Avatar” would have taken years longer to produce and been much more expensive, said Patrick Rogers, a vice president at the company. The film wasn’t cheap as it was: It cost about $237 million to make, according to the Internet Movie Database.</p>
<p>“The outcome would be either the movie would take four years to render, would double the cost of the movie, or you wouldn’t have had the lifelike images,” Rogers said.</p>
<p>Chips from Santa Clara’s Intel Corp. and Sunnyvale-based Advanced Micro Devices Inc., meanwhile, help handle much of the underlying work. Their processors run the servers used in filmmakers’ so-called render farms. When Lucasfilm opened its new campus in San Francisco’s Presidio in 2005, it included an AMD-based render farm that can operate 24 hours a day.</p>
<p>Shares of Autodesk and NetApp have more than doubled in value over the past year, while Nvidia’s stock is up 97 percent. Autodesk fell 14 cents to $28.47 yesterday in Nasdaq Stock Market trading. NetApp climbed 12 cents to $31.36, and Nvidia rose 3 cents to $16.66.</p>
<p>The Academy Awards started the visual-effects category in 1963, though it was called “special effects” at the time. That year’s winner was “Cleopatra,” starring Elizabeth Taylor, which beat out Alfred Hitchcock’s “The Birds.” In 2009, the Oscar went to “The Curious Case of Benjamin Button.”</p>
<p>All three of this year’s nominees are science-fiction films and box-office hits. Sony Corp.’s “District 9” cost about $30 million to produce and took in more than $200 million at the box office, according to IMDB’s Box Office Mojo site. Viacom Inc.’s “Star Trek” had a production budget of about $140 million and made almost $400 million in ticket revenue, IMDB says. News Corp.’s “Avatar,” directed by James Cameron, has grossed more than $2.5 billion worldwide.</p>
<p>Effects technology isn’t relegated to big-budget epics, science-fiction films and animated features. Independent films are increasingly relying on computer graphics.</p>
<p>“If you take some of the Sundance films today, they’ll have more frames digitally treated than visual-effects award winners 10 years ago,” Patel said. “Digital effects are becoming much more pervasive in every kind of production, from low-budget independent films to big spectacular blockbusters.”</p>
<p>Boy, won&#8217;t Autodesk be happy. I know as their official value added resellers, we are!<br />
Be sure to watch The 82nd Annual Academy Awards, March 7th, 2010 on ABC.</p>
<p><img src="http://www.wb-3d.com/wp-content/uploads/2010/03/blogs/autodesk-oscars/oscars-autodesk-avatar.png" alt="" /></p>
<p><img src="http://www.wb-3d.com/wp-content/uploads/2010/03/blogs/autodesk-oscars/oscars-autodesk-district9.png" alt="" /></p>
<p><img src="http://www.wb-3d.com/wp-content/uploads/2010/03/blogs/autodesk-oscars/oscars-autodesk-startrek.png" alt="" /></p>
<p><small><strong>Credit Sources:</strong> Bloomberg Businessweek | <a href="http://www.wb-3d.com">wb-3d.com</a></small></p>
<p><small><small><em>WB Engineering provides a simplified approach to Design and Prototyping solutions. As a Value Added Reseller for technology leaders Autodesk and 3D Systems, WB Engineering offers both Digital and Rapid Prototyping Products and Services, of which include Conceptual Design, Engineering, Prototyping, Rendering, Animation, Data Design Management and Training.</em></small></small></p>
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		<title>3D Movies like Avatar Offer Clues to CAD&#8217;s Future</title>
		<link>http://www.wb-3d.com/3d-movies-like-avatar-offer-clues-to-cads-future</link>
		<comments>http://www.wb-3d.com/3d-movies-like-avatar-offer-clues-to-cads-future#comments</comments>
		<pubDate>Wed, 03 Mar 2010 17:13:15 +0000</pubDate>
		<dc:creator>marcus</dc:creator>
				<category><![CDATA[Autodesk Blog]]></category>
		<category><![CDATA[Design Blog]]></category>
		<category><![CDATA[Manufacturing Blog]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[3D]]></category>
		<category><![CDATA[AutoCAD]]></category>
		<category><![CDATA[autodesk]]></category>
		<category><![CDATA[avatar]]></category>
		<category><![CDATA[CAD]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[industrial design]]></category>
		<category><![CDATA[Movies]]></category>
		<category><![CDATA[visual design]]></category>

		<guid isPermaLink="false">http://www.wb-3d.com/?p=2289</guid>
		<description><![CDATA[Readers who want to see the future direction of 3D design should take a peek at the technology behind James Cameron&#8217;s latest Stereoscopic 3D movie Avatar.
Visitors to Autodesk&#8217;s recent user conference, Autodesk University 2009, held in Las Vegas December 1-3, saw how elements of this exciting technology will be used in upcoming software releases for [...]]]></description>
			<content:encoded><![CDATA[<p>Readers who want to see the future direction of <a href="http://www.wb-3d.com/products/digital-prototyping">3D design</a> should take a peek at the technology behind <a href="http://www.wb-3d.com/avatar-revolutionizes-sci-fi-with-immersive-3d-storytelling-and-gameplay">James Cameron&#8217;s latest Stereoscopic 3D movie Avatar</a>.</p>
<p>Visitors to Autodesk&#8217;s recent user conference, <a href="http://www.wb-3d.com/autodesk-university-numbers-higher-than-ever-thanks-to-its-virtual-attendance">Autodesk University 2009</a>, held in Las Vegas December 1-3, saw how elements of this exciting technology will be used in upcoming software releases for the manufacturing sector.</p>
<p>The technology is amazing, while the actor performs in a simple black jump suit, with sensors attached, the director is able to see the actor in character; what the audience will actually see.</p>
<p>Autodesk is clearly utilizing technology developed in other areas of the company, to the benefit of industrial design engineers.</p>
<div class="wp-caption alignleft" style="width: 346px"><a href="http://www.wb-3d.com/wp-content/uploads/2010/03/blogs/autodesk-3d-avatar/autodesk-3d-avatar-1.png"><img class="   " title="Previewing Avatar at Autodesk University " src="http://www.wb-3d.com/wp-content/uploads/2010/03/blogs/autodesk-3d-avatar/autodesk-3d-avatar-2.png" alt="Previewing and discussing Avatar at Autodesk University " width="336" height="224" /></a><p class="wp-caption-text">Previewing and discussing Avatar at Autodesk University </p></div>
<p>The Vegas event highlighted a series of real-world applications of <a href="http://www.wb-3d.com/products/digital-prototyping">digital prototyping</a>, designed to inspire manufacturers with better ways to design and manufacturer leading products for competitive advantage.</p>
<p>Carl Bass, Autodesk&#8217;s CEO, said the company is developing systems that enable users to move between tools easier, &#8220;with more interoperability&#8221;.</p>
<p>&#8220;We are also developing more simulation and analysis tools to make design engineers more productive.&#8221;</p>
<p>Bass also took time in his keynote address to talk about the benefits of web-based computing &#8211; cloud computing. Describing it as a &#8220;long monitor cable&#8221;, Bass said the price points are shifting for users.</p>
<p>&#8220;For those companies using computer heavy software, it makes sense to use someone else&#8217;s computing power.&#8221;</p>
<p>Bass believes it will become far more common in three to five years, despite present IP concerns of users.</p>
<p>Amy Bunszel, Autodesk&#8217;s senior director &#8211; digital engineering division, believes most manufacturers are still skeptical about cloud computing.<br />
&#8220;As well as their IP, they are also concerned about bandwidth and latency. But cloud computing will come.</p>
<p>&#8220;I compare it to electronic plane tickets. Most people were concerned when they were introduced; they didn&#8217;t have a &#8216;proper&#8217; ticket, but today they are commonplace.</p>
<p>&#8220;Cloud computing will be the same. There will be internal firewalls so their IP is protected,&#8221; Bunszel said.</p>
<p>Sustainability and simulation were the other keywords at the event, with Autodesk developing software which enables manufacturers to look at alternative materials.</p>
<p>&#8220;For manufacturers, materials are one of the biggest areas that have an impact on their sustainability, and the product&#8217;s weight and cost.</p>
<p>&#8220;Simulation is a huge opportunity for us. Even in a tight market, customers are investing in simulation. It helps them be more innovative, especially in the plastics field with Moldflow,&#8221; Bunszel told Manufacturers&#8217; Monthly.</p>
<p>Autodesk&#8217;s Moldflow software, for example, has over 8000 different materials, and according to Bunszel, the company is looking at expanding the range of materials covered to metals and aluminium.</p>
<p>&#8220;Sustainability for us includes what the material is and how much material. Customers are using simulation to try some crazy things, which is easy with no materials used.</p>
<p>&#8220;Companies who are looking to revamp their product lines are bringing simulation further up in the process, and not just be a validation exercise,&#8221; she said.</p>
<p>For those companies who still haven&#8217;t made the move to 3D software, Bunszel shakes her head.</p>
<p>&#8220;Without digital prototyping they are at risk. Because of what you can do in 3D, there is a huge gap.</p>
<p>&#8220;The visualization alone; if you are competing with companies with 3D drawings, you have a huge dis-advantage.</p>
<p>&#8220;And then you have simulation, which will help drive people from 2D to 3D. It helps companies drive innovation and solve problems,&#8221; she said.</p>
<p>Bunszel advises companies not to be afraid. &#8220;We have made the transition as easy as possible, and can handle legacy products.</p>
<p>&#8220;Plus we have made a big effort on driving up user productivity and taken out much of the complexity. Our Inventor product is now 10 years old and the technology is expanding rapidly.</p>
<p>&#8220;For example, we are working on a new graphics engine that allows customers to go from pencil drawings to fully photo realistic images of their 3D model.</p>
<p>&#8220;The rendering is so good, it&#8217;s not possible to tell the difference from a picture or manual rendering,&#8221; Bunszel said.</p>
<p><a href="../wp-content/uploads/2010/03/blogs/autodesk-3d-avatar/autodesk-3d-avatar-1.png"><img title="3D Sci-fi thriller Avatar uses Autodesk design technology to embrace human actors and characteristics to be seen in an entirely different 3D world." src="../wp-content/uploads/2010/03/blogs/autodesk-3d-avatar/autodesk-3d-avatar-1.png" alt="" width="480" height="320" /></a></p>
<p><small><strong>Credit Sources:</strong> Manufacturer&#8217;s monthly | <a href="http://www.wb-3d.com">wb-3d.com</a></small></p>
<p><SMALL><em>WB Engineering provides a simplified approach to Design and Prototyping solutions. As a Value Added Reseller for technology leaders Autodesk and 3D Systems, WB Engineering offers both Digital and Rapid Prototyping Products and Services, of which include Conceptual Design, Engineering, Prototyping, Rendering, Animation, Data Design Management and Training.</em></SMALL></p>
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		<title>Call for Papers for the IDSA 2010 International Conference</title>
		<link>http://www.wb-3d.com/call-for-papers-for-the-idsa-2010-international-conference</link>
		<comments>http://www.wb-3d.com/call-for-papers-for-the-idsa-2010-international-conference#comments</comments>
		<pubDate>Wed, 03 Mar 2010 15:18:40 +0000</pubDate>
		<dc:creator>marcus</dc:creator>
				<category><![CDATA[Design Blog]]></category>
		<category><![CDATA[Events Blog]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Conference 2010]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[IDSA]]></category>
		<category><![CDATA[industrial design]]></category>

		<guid isPermaLink="false">http://www.wb-3d.com/?p=2285</guid>
		<description><![CDATA[
The IDSA National Education Council invited submissions for papers, presentations, panel discussions, and poster proposals for the DIY and Education Symposium &#8211; a new pre-conference experience designed specifically for design educators.
This one-day seminar will feature groundbreaking research from your fellow colleagues and insight into how DIY is affecting the education profession.
Educators, graduate students and industry [...]]]></description>
			<content:encoded><![CDATA[<p><img src="http://www.wb-3d.com/wp-content/uploads/2010/03/blogs/IDSA-call-for-papers/IDSA-call.png"></p>
<p>The IDSA National Education Council invited submissions for papers, presentations, panel discussions, and poster proposals for the DIY and Education Symposium &#8211; a new pre-conference experience designed specifically for design educators.</p>
<p>This one-day seminar will feature groundbreaking research from your fellow colleagues and insight into how DIY is affecting the education profession.</p>
<p>Educators, graduate students and industry practitioners are encouraged to submit abstracts of their recent work.</p>
<p>Proposals will be considered for presentation, publication, or both.</p>
<p>The Eastman IDSA Education Council encourages abstracts / proposals on subject areas related to the field of industrial design practice, research, teaching or other emerging design issues.</p>
<p><SMALL><b>About IDSA 2010 International Conference:</b><br />
IDSA is strongly committed to advancing the profession of industrial design through education. In 2010, the Society will offer a diverse menu of educational programs—national and regional conferences, face-to-face seminars and other issue-related conferences, online webinars and a revitalized Designer Spotlight Series. </p>
<p><b>About WB Engineering:</b><br />
WB Engineering provides a simplified approach to Design and Prototyping solutions. As a Value Added Reseller for technology leaders Autodesk and 3D Systems, WB Engineering offers both Digital and Rapid Prototyping Products and Services, of which include Conceptual Design, Engineering, Prototyping, Rendering, Animation, Data Design Management and Training.</SMALL></p>
<p><SMALL><b>Credit Sources:</b> Dexigner.com | <a href="http://www.wb-3d.com">wb-3d.com</a></p>
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		<title>Rethinking World and Design</title>
		<link>http://www.wb-3d.com/rethinking-world-and-design</link>
		<comments>http://www.wb-3d.com/rethinking-world-and-design#comments</comments>
		<pubDate>Mon, 01 Mar 2010 17:00:18 +0000</pubDate>
		<dc:creator>marcus</dc:creator>
				<category><![CDATA[Design Blog]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[amazon]]></category>
		<category><![CDATA[books]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[glimmer]]></category>
		<category><![CDATA[oprah winfrey]]></category>

		<guid isPermaLink="false">http://www.wb-3d.com/?p=2283</guid>
		<description><![CDATA[
Receiving a lot of recent press is Warren Berger&#8217;s latest book about how one should rethink the word design and reapply the term in a sense of business productivity that is valid and that works: the book is called Glimmer and the message is simple; the cover says it all: How Design can transform business, [...]]]></description>
			<content:encoded><![CDATA[<p><img src="http://www.wb-3d.com/wp-content/uploads/2010/03/blogs/glimmer/glimmer-2.png"></p>
<p>Receiving a lot of recent press is Warren Berger&#8217;s latest book about how one should rethink the word design and reapply the term in a sense of business productivity that is valid and that works: the book is called Glimmer and the message is simple; the cover says it all: How Design can transform business, your life and maybe even the world.</p>
<p>&#8220;The process designers follow—which blends art and science, and is fueled by human empathy—is arduous and at times heartbreaking&#8221; says Berger. &#8220;It is invariably filled with missteps, though each one tends to bring the designer a step closer to getting it right. And when that happens, the result can transform some aspect of the way we live. Suddenly, the act of listening to music, or peeling a potato, or accessing potable water, is different, improved. In this way, progress happens by design.&#8221;</p>
<p>The book revolutionizes the concept of design as it can be taken and applied to anything in life really: by making perspectives of one style accessible to other realms of life and work ethic &#8211; it influences positive productivity.</p>
<p>&#8220;The premise of this book is that design is applicable to just about any challenge—and its principles are accessible to anyone. If we can gain a better understanding of the ways designers think and work, it may enable us to do what designers tend to do so well: To recognize that glimmer of potential around us and within us, and to build on those nascent possibilities as we set out to design a better business or a better life.&#8221;</p>
<p>We know what book will be on our reading shelves! </p>
<p><SMALL><b>About Warren Berger:</b><br />
Warren Berger is an award-winning journalist and author who has written for The New York Times Magazine, Wired, GQ, Reader’s Digest, The Los Angeles Times Magazine, Business 2.0, and New York magazine. His work appeared in the 2001 edition of Best Business Stories of the Year. He is the author of Glimmer, Advertising Today, Hoopla, and co-author of Nextville and No Opportunity Wasted, which appeared on The Oprah Winfrey Show. He is also the founder and editor-at-large of ONE, an acclaimed national magazine focusing on advertising and design.      </p>
<p><b>About WB Engineering:</b><br />
WB Engineering provides a simplified approach to Design and Prototyping solutions. As a Value Added Reseller for technology leaders Autodesk and 3D Systems, WB Engineering offers both Digital and Rapid Prototyping Products and Services, of which include Conceptual Design, Engineering, Prototyping, Rendering, Animation, Data Design Management and Training.</SMALL></p>
<p><SMALL><b>Credit Sources:</b> warrenberger.com | Images provided by amazon.com | <a href="http://www.wb-3d.com">wb-3d.com</a></SMALL></p>
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		<title>Autodesk featured in IndustryWeek</title>
		<link>http://www.wb-3d.com/autodesk-featured-in-industryweek</link>
		<comments>http://www.wb-3d.com/autodesk-featured-in-industryweek#comments</comments>
		<pubDate>Fri, 26 Feb 2010 15:27:05 +0000</pubDate>
		<dc:creator>marcus</dc:creator>
				<category><![CDATA[Autodesk Blog]]></category>
		<category><![CDATA[Design Blog]]></category>
		<category><![CDATA[Manufacturing Blog]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Prototyping Blog]]></category>
		<category><![CDATA[autodesk]]></category>
		<category><![CDATA[digital prototyping]]></category>
		<category><![CDATA[HTC sweden]]></category>
		<category><![CDATA[industry week]]></category>
		<category><![CDATA[industryweek]]></category>
		<category><![CDATA[magazine]]></category>
		<category><![CDATA[manufacturing]]></category>
		<category><![CDATA[Parker Hannifin]]></category>

		<guid isPermaLink="false">http://www.wb-3d.com/?p=2281</guid>
		<description><![CDATA[
This morning IndustryWeek released a web article on their official website written by Robert &#8220;Buzz&#8221; Kross, who is the Senior Vice President of digital design solutions franchise Autodesk. In the article Kross discussed how many manufacturing companies, inventors, agencies and prototypers are all expediting their ideas, products and company designs faster and more efficiently than [...]]]></description>
			<content:encoded><![CDATA[<p><img src="http://www.wb-3d.com/wp-content/uploads/2010/02/Blog/industry-week/industry-week-1.png"></p>
<p>This morning IndustryWeek released a web article on their official website written by Robert &#8220;Buzz&#8221; Kross, who is the Senior Vice President of digital design solutions franchise Autodesk. In the article Kross discussed how many manufacturing companies, inventors, agencies and prototypers are all expediting their ideas, products and company designs faster and more efficiently than ever before by using the Autodesk software.</p>
<p>&#8220;Manufacturers competing in the global reset economy are struggling with multiple challenges, including this triple-whammy: strategically differentiated products are more complex. At the same time, customers are demanding greater customization and faster speed to market&#8230;at ever-lower costs. One area in which manufacturers are finding ways to meet this challenge is the often-overlooked area of product design. As many manufacturers are learning, innovation in complex-product design techniques can deliver significant benefits in cost, speed, product quality, and customer satisfaction.&#8221;</p>
<p>Kross mentions power sellers like HTC Sweden, a jewelery design company and Parker Hannifin, a motion controller design agency to strengthen his perspective and reasoning for digital design focus and how it has been making all the difference in addition to manufacturing and product validity.</p>
<p><img src="http://www.wb-3d.com/wp-content/uploads/2010/02/Blog/industry-week/industry-week-2.png"></p>
<p>&#8220;The value of digital prototyping is perhaps most apparent in its application to the fast-growing roster of mechatronic products that meld mechanics, electronics, computing, and control engineering. Mechatronics are vital to the work of such manufacturing industries as consumer products, defense systems and aerospace, automotive, health care, and materials processing.&#8221;</p>
<p><strong>Links &amp; Resources:<br />
</strong></p>
<ul>
<li><a href="http://www.industryweek.com/articles/product_design_innovations_reduce_costs_and_increase_customer_satisfaction_21025.aspx?SectionID=2" target="_blank">Read IndustryWeek Article </a></li>
<li><a href="http://www.wb-3d.com/products/digital-prototyping" target="_blank">Learn more about Digital Prototyping</a></li>
<li><a href="http://www.wb-3d.com/products/all-products" target="_blank">View all of our Autodesk products</a></li>
<li><a href="http://www.autodesk.com" target="_blank">Visit the Autodesk Official Website</a></li>
</ul>
<p><SMALL><b>Credit Sources:</b> IndustryWeek | <a href="http://www.wb-3d.com">wb-3d.com</a></SMALL></p>
<p><SMALL><i>WB Engineering provides a simplified approach to Design and Prototyping solutions. As a Value Added Reseller for technology leaders Autodesk and 3D Systems, WB Engineering offers both Digital and Rapid Prototyping Products and Services, of which include Conceptual Design, Engineering, Prototyping, Rendering, Animation, Data Design Management and Training.</i></SMALL></p>
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		<title>Autodesk Alias Sketch Technology Preview</title>
		<link>http://www.wb-3d.com/autodesk-alias-sketch-technology-preview</link>
		<comments>http://www.wb-3d.com/autodesk-alias-sketch-technology-preview#comments</comments>
		<pubDate>Wed, 24 Feb 2010 16:53:31 +0000</pubDate>
		<dc:creator>marcus</dc:creator>
				<category><![CDATA[Autodesk Blog]]></category>
		<category><![CDATA[Design Blog]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Alias]]></category>
		<category><![CDATA[Autodesk Alias Design]]></category>
		<category><![CDATA[industrial design]]></category>

		<guid isPermaLink="false">http://www.wb-3d.com/?p=2278</guid>
		<description><![CDATA[The new Autodesk Alias Sketch for AutoCAD Technology Preview is now available on Autodesk Labs. The Technology Preview adds fully integrated sketching, illustration, painting and manipulation capabilities directly into the AutoCAD workflow to further broaden the creative capabilities of AutoCAD software.

Alias Sketch for AutoCAD Technology Preview enables professional designers and artists in many industries to [...]]]></description>
			<content:encoded><![CDATA[<p>The new Autodesk Alias Sketch for AutoCAD Technology Preview is now available on Autodesk Labs. The Technology Preview adds fully integrated sketching, illustration, painting and manipulation capabilities directly into the AutoCAD workflow to further broaden the creative capabilities of AutoCAD software.</p>
<p><img src="http://www.wb-3d.com/wp-content/uploads/2010/02/Blog/alias-plug-in/alias-sketchbook-plug-in.png" alt="" /></p>
<p>Alias Sketch for AutoCAD Technology Preview enables professional designers and artists in many industries to take advantage of the power of Alias technology directly inAutoCAD software. Part of the Autodesk solution for Digital Prototyping, Autodesk Alias Design software is the industrial design standard for communicating top-quality designs easily via sketches, illustrations, photorealistic renderings and animation. The Alias Sketch forAutoCAD Technology Preview provides fully integrated illustration capabilities to enhance the AutoCAD workflow, enabling AutoCAD users to use freehand drawing techniques and assemble multiple images to make a final image.</p>
<p>“Autodesk is driven to enable more effective visual communication and collaboration among disciplines,” said Samir Hanna, vice president of Digital Concept at Autodesk. “We look forward to providing our community of millions of users with exciting new creative tools for conceptual design in the context of their familiar AutoCAD environment.”</p>
<p><img src="http://www.wb-3d.com/wp-content/uploads/2010/02/Blog/alias-plug-in/alias-sketchbook-plug-in-2.png" alt="" /></p>
<p>The Alias Sketch for AutoCAD Technology Preview enables designers to modify and create composite imagery, create blank screen illustrations and make freehand markups on top ofAutoCAD 3D geometry. Designers can now communicate via illustrations as well as DWG files. For example, AutoCAD users can create artwork or import images on top of 3D geometry to graphically express the context of designs, something previously requiring multiple applications to achieve.</p>
<p>Autodesk is distributing a 30-day trial of Alias Sketch for AutoCAD Technology Preview on Autodesk Labs to engage users and solicit feedback on the technology while it is still in an early conceptual stage of development. Autodesk is offering the free* download of Alias Sketch forAutoCAD Technology Preview starting January 20, 2010. To download the Technology Preview, visit http://labs.autodesk.com.</p>
<p><strong>Facts About Alias Sketch:</strong></p>
<ul>
<li> Autodesk Alias Sketch for AutoCAD Technology Preview adds integrated illustration capabilities and broadens the creative environment within AutoCAD, providing a new tool for designers and CAD engineers to explore concepts, convey design intent and produce design iterations.</li>
<li>Autodesk Alias Sketch for AutoCAD Technology Preview will be available for free* download on Autodesk Labs starting January 20, 2010.</li>
</ul>
<p><strong>Alias Sketch Videos:</strong><br />
<object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="425" height="344" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/rMH14Fn7h9Y&amp;hl=en&amp;fs=1" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="425" height="344" src="http://www.youtube.com/v/rMH14Fn7h9Y&amp;hl=en&amp;fs=1" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="425" height="344" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/A7y1TBib4lU&amp;hl=en&amp;fs=1" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="425" height="344" src="http://www.youtube.com/v/A7y1TBib4lU&amp;hl=en&amp;fs=1" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<p><strong>Download Link &amp; More Information about Alias Sketch:<br />
</strong></p>
<ul>
<li><a href="http://labs.autodesk.com/utilities/alias_sketch_for_autocad/" target="_blank">Download the Alias Sketch Plug-in</a></li>
<li><a href="http://labs.autodesk.com/utilities/alias_sketch_for_autocad " target="_blank">See Alias Sketch Technology Preview</a></li>
<li><a href="http://www.wb-3d.com/products/industrial-design/autodesk-alias" target="_blank">Find out more about Autodesk Alias Design Software</a></li>
<li><a href="http://labs.autodesk.com " target="_blank">Visit Autodesk Labs</a></li>
</ul>
<p><strong><br />
</strong></p>
<p><SMALL><b>Credit Sources:</b> Autodesk.com | Autodesk Labs | <a href="http://www.wb-3d.com">wb-3d.com</a></SMALL></p>
<p><SMALL><i>WB Engineering provides a simplified approach to Design and Prototyping solutions. As a Value Added Reseller for technology leaders Autodesk and 3D Systems, WB Engineering offers both Digital and Rapid Prototyping Products and Services, of which include Conceptual Design, Engineering, Prototyping, Rendering, Animation, Data Design Management and Training.</i></SMALL></p>
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		<title>Recycle the Puma, Create a Racecar</title>
		<link>http://www.wb-3d.com/recycle-the-puma-create-a-racecar</link>
		<comments>http://www.wb-3d.com/recycle-the-puma-create-a-racecar#comments</comments>
		<pubDate>Mon, 22 Feb 2010 16:59:24 +0000</pubDate>
		<dc:creator>marcus</dc:creator>
				<category><![CDATA[Design Blog]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[art]]></category>
		<category><![CDATA[creative]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[puma]]></category>
		<category><![CDATA[racecar]]></category>
		<category><![CDATA[recycling]]></category>

		<guid isPermaLink="false">http://www.wb-3d.com/?p=2273</guid>
		<description><![CDATA[Based in UK, Ben Wilson Design also known as The Wilson Brothers have created a Formula 1 race car replica. You would want to know the brand of the car and it’s PUMA! Surprised? Don’t be. The replica has been made from the recycled materials and the materials are Puma shoe boxes.


It was a part [...]]]></description>
			<content:encoded><![CDATA[<p>Based in UK, Ben Wilson Design also known as The Wilson Brothers have created a Formula 1 race car replica. You would want to know the brand of the car and it’s PUMA! Surprised? Don’t be. The replica has been made from the recycled materials and the materials are Puma shoe boxes.</p>
<p><img src="http://www.wb-3d.com/wp-content/uploads/2010/02/Blog/puma/puma-1.png"></p>
<p><img src="http://www.wb-3d.com/wp-content/uploads/2010/02/Blog/puma/puma-2.png"></p>
<p>It was a part of an installation of a new Puma show room at North State Street, Chicago. It portrays the company’s ongoing relationship with motor sports. The replica was put together by creating a 3D scanned replica car and then hand fixing the different shapes from cut out shoe boxes to finally create something unique.</p>
<p><img src="http://www.wb-3d.com/wp-content/uploads/2010/02/Blog/puma/puma-3.png"></p>
<p><img src="http://www.wb-3d.com/wp-content/uploads/2010/02/Blog/puma/puma-4.png"></p>
<p>The Wilson Brothers are made up of Oscar, Ben, and Luke. Each member brings their own<br />
expertise ranging from graphic design, industrial design to music to their collaborative projects.</p>
<p><SMALL><b>Credit Sources:</b> The Tech Journal | <a href="http://www.wb-3d.com">wb-3d.com</a></SMALL></p>
<p><SMALL><i>WB Engineering provides a simplified approach to Design and Prototyping solutions. As a Value Added Reseller for technology leaders Autodesk and 3D Systems, WB Engineering offers both Digital and Rapid Prototyping Products and Services, of which include Conceptual Design, Engineering, Prototyping, Rendering, Animation, Data Design Management and Training</i></SMALL></p>
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		<title>Manufacturing Pros Embracing New Generations with Careers</title>
		<link>http://www.wb-3d.com/manufacturing-pros-embracing-new-generations-with-careers</link>
		<comments>http://www.wb-3d.com/manufacturing-pros-embracing-new-generations-with-careers#comments</comments>
		<pubDate>Wed, 17 Feb 2010 16:46:36 +0000</pubDate>
		<dc:creator>marcus</dc:creator>
				<category><![CDATA[Manufacturing Blog]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[generations]]></category>
		<category><![CDATA[jobs]]></category>
		<category><![CDATA[manufacturing]]></category>
		<category><![CDATA[teens]]></category>
		<category><![CDATA[work ethic]]></category>

		<guid isPermaLink="false">http://www.wb-3d.com/?p=2261</guid>
		<description><![CDATA[While there has been a significant loss of repetitive manufacturing jobs, workers with engineering and high-tech skills remain in demand and are vital to keeping manufacturing and the economy going.
A recent survey conducted by Deloitte, Oracle and the Manufacturing Institute revealed that more than half of U.S. manufacturers reported significant shortages of “high-skilled workers.” But [...]]]></description>
			<content:encoded><![CDATA[<p>While there has been a significant loss of repetitive manufacturing jobs, workers with engineering and high-tech skills remain in demand and are vital to keeping manufacturing and the economy going.</p>
<p>A recent survey conducted by Deloitte, Oracle and the Manufacturing Institute revealed that more than half of U.S. manufacturers reported significant shortages of “high-skilled workers.” But who will fill these high-skilled jobs when according to The Manufacturing Institute “half of the manufacturing workforce will turn over in the next decade as Baby Boomers retire?” Who will be there to innovate job-creating products?</p>
<p>Doug Mitchell, development engineer at Ford Motor Company Design and a member of the Rapid Technologies &#038; Additive Manufacturing Community (RTAM) of SME is concerned about the future.</p>
<p>“Not enough engineers are being trained in the U.S. That’s one reason work is being outsourced,” he says.</p>
<p>And he believes that this shortage may have something to do with the perception that “manufacturing engineering is not considered a glamorous profession like law or medicine.”</p>
<p>But Mitchell is working to change this by introducing young people to one of manufacturing’s “cool factors”: rapid or additive manufacturing, or the process of using 3D imaging and layered manufacturing to create physical objects.</p>
<p>Mitchell should know. His work relies on this process to develop such auto components as instrument panels, grills and other auto design features.</p>
<p>Outside of the office, he serves as a mentor in the Bright Minds Mentor Program, a program developed by the RTAM Education &#038; Information Exchange Tech Group within the Society of Manufacturing Engineers.</p>
<p>In its seventh year, Bright Minds pairs additive manufacturing industry mentors with high school students. This year, the program is being sponsored by The Boeing Company and OBJET Geometries. Bright Minds will take place as a part of SME’s RAPID 2010 and 3D IMAGING Conference and Exposition, May 18-20 at the Disneyland Hotel in Anaheim, Calif.</p>
<p>“Bright Minds is a good opportunity to get an idea of what engineers are doing,” Mitchell says.</p>
<p>Local students from Cypress, Kennedy, El Toro, Tustin and Trabuco Hills high schools will be introduced to prototyping, tooling and additive manufacturing industries as prospective career choices.</p>
<p>“I enjoy seeing the light bulb go on in students as they see some of what can be done with 3D imaging and additive manufacturing,” notes Mitchell. “Last year, we had kids see how the technology can be used to create a physical model of a World of Warcraft figure. They could also see how it can be used on the medical side.”</p>
<p>Beyond Bright Minds, the RAPID 2010 and 3D IMAGING Conference and Exposition also engage young people through the Design for DDM Student Design Competition. DDM is a manufacturing process which relies on building parts from 3D computer-aided design (CAD) files or data often used in rapid manufacturing.</p>
<p>Now through April 6, 2010, Bright Minds students, Bright Minds alumnus, as well as entrants from various high schools and universities are invited to submit computer-aided design “inventions” based on the theme of “eco-friendly household products.” Previous competitions have encouraged students to submit innovations based on computer and automotive design.</p>
<p>Winners of this year’s competition will be announced at the RAPID 2010 and 3D IMAGING Conference.</p>
<p>For the more information about the Bright Minds Program, visit <a href="www.sme.org/brightminds">www.sme.org/brightminds</a>. For more information about the DDM Design Competition, entry requirements and submission form, visit <a href="www.sme.org/ddmcompetition">www.sme.org/ddmcompetition</a>. </p>
<p><img src="http://www.wb-3d.com/wp-content/uploads/2010/02/Blog/manufacturing-careers/generation-career-1.png"></p>
<p><SMALL><b>Credit Sources:</b> Reliableplant.com | Image: Google | <a href="http://www.wb-3d.com">wb-3d.com</a></SMALL></p>
<p><SMALL><em>WB Engineering provides a simplified approach to Design and Prototyping solutions. As a Value Added Reseller for technology leaders Autodesk and 3D Systems, WB Engineering offers both Digital and Rapid Prototyping Products and Services, of which include Conceptual Design, Engineering, Prototyping, Rendering, Animation, Data Design Management and Training</em></SMALL></p>
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		<title>Trade Up &amp; Upgrade to ProJet 3-D Production System 2010!</title>
		<link>http://www.wb-3d.com/trade-up-upgrade-to-projet-3-d-production-system-2010</link>
		<comments>http://www.wb-3d.com/trade-up-upgrade-to-projet-3-d-production-system-2010#comments</comments>
		<pubDate>Mon, 15 Feb 2010 16:25:33 +0000</pubDate>
		<dc:creator>marcus</dc:creator>
				<category><![CDATA[3D Printing Blog]]></category>
		<category><![CDATA[Design Blog]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[3D prototyping]]></category>
		<category><![CDATA[3D Systems]]></category>
		<category><![CDATA[projet]]></category>
		<category><![CDATA[rapid prototyping]]></category>

		<guid isPermaLink="false">http://www.wb-3d.com/?p=2258</guid>
		<description><![CDATA[3D Systems is pleased to announce the new Trade-Up To ProJet Promotion. For a limited time, this new program credits end customers $15,000 toward the purchase of any new ProJetTM 3000 or new ProJetTM 5000 3-D Production System when they trade-in their existing
3-D printer or modeler. Qualifying trade-in equipment includes Stratasys, Dimension, Objet, Z-Corp and [...]]]></description>
			<content:encoded><![CDATA[<p>3D Systems is pleased to announce the new Trade-Up To ProJet Promotion. For a limited time, this new program credits end customers $15,000 toward the purchase of any new ProJetTM 3000 or new ProJetTM 5000 3-D Production System when they trade-in their existing<br />
3-D printer or modeler. Qualifying trade-in equipment includes Stratasys, Dimension, Objet, Z-Corp and Envisiontec brand 3-D printers and modelers. The trade-in also includes 3D Systems’ own InVision Si2, SR, XT, HR or DP 3-D modelers. This limited time offer is available immediately for new ProJet systems sold and invoiced by June 30, 2010. </p>
<p><a href="http://www.wb-3d.com/products/rapid-prototyping/3d-modelers"><img src="http://www.wb-3d.com/wp-content/uploads/2009/02/products-projetseries-resize.png"></a> </p>
<p>Now is the perfect time to trade-up to the high definition, high output and unsurpassed print quality offered with the ProJet family of professional 3-D printers. Now you can get some value for the old technology you&#8217;ve acquired in the past by replacing it with a new state-of-the-art system from 3D Systems!</p>
<p><a href="http://www.wb-3d.com/products/rapid-prototyping/projet-hd"><img src="http://www.wb-3d.com/wp-content/uploads/2009/07/modelers-link-images-modified/ProJet.png"></a><a href="http://www.wb-3d.com/products/rapid-prototyping/vflash"><img src="http://wb-3d.com/wp-content/uploads/2009/07/modelers-link-images-modified/v-flash.png"></a></p>
<p><center><img src="http://www.wb-3d.com/wp-content/uploads/2010/02/Blog/3DSYSTEMS/3Dsystems.png"></center></p>
<p><SMALL><i>WB Engineering provides a simplified approach to Design and Prototyping solutions. As a Value Added Reseller for technology leaders Autodesk and 3D Systems, WB Engineering offers both Digital and Rapid Prototyping Products and Services, of which include Conceptual Design, Engineering, Prototyping, Rendering, Animation, Data Design Management and Training</i></SMALL></p>
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